From the Shop will return when the shop is open.

From the Shop is the section of the Almanac where Mark Ulett writes in first person about something he learned that week building for a client. An Agent that learned to sound like a business owner. A Google Business Profile that quietly brought foot traffic in. A small decision on a shop floor that turned out to matter more than the technology in it.

The section is by Mark and from Mark. We do not fabricate a Shop entry when the shop has not produced one yet, because the whole point of the section is that it is honest and from the actual work. You can tell the difference between a person who did the thing and a person who is pretending to have done the thing, and the trust the Almanac is trying to build is worth more than a filler paragraph.

Edition No. 1 ships without a Shop entry. Mark is writing the first one from ongoing client work, and it will land in Edition No. 2 or Edition No. 3 as soon as the work produces an observation worth filing. In the meantime, the Forecast and the Planting Chart carry the issue.

If you are a local business owner and something in this edition raised a question, you can write to us at hello@beargrassai.com. Questions do not count as Shop entries, but they sometimes become them, and the best Shop pieces often start at someone else's counter.